With a community of creators uncomfortable with the value of virality, an audience content to watch grainy dashcam videos, and platforms that discourage sharing, is a hit-machine for audio possible? And is it something anyone even wants?
A decent overview of why not all content is suited to going viral.
If 'going viral' requires content to be in brief chunks that can be digested by the listener with minimal context I'm not sure that I want the audio content I listen to1 to make the effort. Plenty of the best audio content thrives on length and context, so why try to make it fit a template that won't work to the medium's strengths?
[Via philgyford]
- Like most people, I'd imagine: a mix of content originally made for radio, plus some podcasts.
